Pharma passes tech to climb to 2nd place on ad spend leaderboard amid boom in digital promotions | Fierce Pharma

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May 16, 2023

upward

Pharma has overtaken tech to become the second-largest industry for ad spending in 2023. That is one of a wealth of insights from the latest look at the data from SMI, which found pharma is dialing up spending on established mediums such as linear TV while simultaneously expanding quickly in digital video and podcasts.

Source: Pharma passes tech to climb to 2nd place on ad spend leaderboard amid boom in digital promotions | Fierce Pharma