The Benefits of Innovation That Isn’t Disruptive | Harvard Business Review

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Apr 4, 2024

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Disruption is not the only path to innovation and growth. Creation without disruption or nondisruptive creation is about creating a new market outside or beyond existing industry boundaries, and has its own organizational and business advantages. In this article, the authors outline four advantages to opting for this nondisruptive route.

Source: The Benefits of Innovation That Isn’t Disruptive | Harvard Business Review