One big challenge that leaders have when figuring out how or where their companies can grow is that a dearth of data about future problems and opportunities. In these situations, there are three techniques that leaders can employ to develop insights: look at customers and startups for signs of change, experience new technologies rather than just read about them, and practice “associative thinking,” which means connect two seemingly disparate concepts to develop a novel idea.
Source: When You Have to Make a Strategic Decision Without Much Data | Harvard Business Review
